Red Card is proud to announce that we are collorating with We are collaborating with a charity in Ghana called YOUTH BETTING AWARENESS, and we will be helping them in their campaign to educate young people gambling in Ghana.
You can learn all about their campaign below and make sure to check out the TGM International Sports Betting Survey 2022 (pdf)
Raising the Banner of Betting Awareness: Tackling Youth Online Betting in Ghana
In the age of digital connectivity, the landscape of entertainment and leisure activities has expanded beyond imagination. Amidst this evolution, a concerning trend has emerged – the increasing involvement of Ghana’s youth in online sports betting. As the glitzy world of online gambling beckons, it’s our responsibility to raise awareness and safeguard our youth from its potential pitfalls. This is why Entamoty Media, a youth employment and new media agency has launched a youth online betting awareness campaign in Ghana.
Unveiling the Campaign: Why We’re Taking a Stand
The youth are the future pillars of our society, and their holistic development is paramount. We believe it is our collective duty to create an environment that nurtures their physical, mental, and emotional well-being. The alarming surge in youth participation in online betting compelled us to initiate this campaign, with the aim of educating, enlightening, and empowering our young generation.
Unmasking the Dangers of Youth Online Betting in Ghana
Behind the allure of quick wins and adrenaline rushes lies a darker truth – the dangers of online betting. This pervasive trend is a gateway to financial instability, mental distress, and the erosion of responsible decision-making. Recent statistics speak volumes – a staggering 41.7% of people in Ghana have engaged in sports betting within the past 12 months. This phenomenon not only affects adults but has seeped into the younger demographic, with 56% of those aged 18 – 24 participating in online betting.
It is especially concerning that this trend is trickling down to children under 18. Shockingly, 3 out of every 100 children in Ghana reported participating in gambling, with a significant 81.4% of them indulging in sports bets. A whopping 77.8% of respondents claimed to have knowledge about gambling, highlighting the need for comprehensive awareness campaigns. As part of this Campaign is also to provide professional support and reforms to online betting addicts to either reduce drastically or quit the act of betting completely.
Harnessing the Power of Influencers and Social Media
In today’s digital era, social media wields a tremendous influence on shaping behaviors and perceptions. Leveraging this power, we plan to collaborate with influencers who share our commitment to safeguarding the youth. These influencers will use their platforms to amplify our message, reaching young audiences where they spend their time – online. By harnessing their reach and relatability, we aim to spark conversations and critical thinking about the perils of online betting.
Taking the Message to Schools: Our Tour of Senior High and Tertiary Institutions
Education is the cornerstone of prevention. We recognize that schools play a pivotal role in shaping young minds. Hence, our campaign will involve touring various senior high schools and tertiary institutions across Ghana. Through interactive workshops, seminars, and engaging discussions, we will arm students with the knowledge and tools they need to make informed choices about online betting. By fostering a culture of informed decision-making, we believe we can curb the rise of online betting among the youth.
Appeal for Support: Why Individuals and Corporations Should Donate to Our Cause.
This campaign is not just a call to action; it’s a collective endeavor to secure the future of our youth. As we strive to create a safer and healthier environment for them, we invite individuals and corporations to contribute to this cause. The statistics are a stark reminder that the issue is pressing – 95.35% of sports gamblers in Ghana participate online or through mobile apps. Your support can help us amplify our efforts, expand our reach, and magnify our impact.
Kindly donate here: paystack.com/pay/youthbettingawareness
In conclusion, the launch of the youth online betting awareness campaign in Ghana marks a crucial step toward protecting our youth from the perils of online betting. With the power of influencers, the reach of social media, and the impact of interactive workshops, we are confident in our ability to create a safer and more responsible digital landscape for the younger generation. By rallying support from individuals and corporations, we can collectively pave the way for a brighter and safer future for Ghana’s youth.
Find out more
You can find out more about gambling in Ghana on the TGM International Sports Betting Survey 2022 (pdf).
To find out more about Red Card and our involvement with this campaign, please contact us.