Watch the below video from Betfair casino:
How does it make you feel?
The first thing that stuck out to me was the bright yellow stand and suit the main man is wearing. The colour yellow is associated with the sun. It also symbolises optimism, energy, joy, happiness and friendship.
With it being a bright yellow colour it stands out it draws you to the screen and you can’t take your eyes off it.
“I want it that way” by the backstreet boys. The song is known by millions of people all around the world, with them just changing the words to it people will automatically think back to the advert whenever they hear that song.
In the song he says the word “FREE” everyone loves anything that’s free. Hearing that word it draws you to listen more to see what you can get for free.
Following on from this, he also says “FREE JACKPOT” what more would anyone want to win than a free jackpot? I know looking back at when I was gambling I would have been straight on the website signing up to WIN.
You get one prize pinball everyday. So you must go back everyday to get the free prize. The more you do this more likely you are to deposit some of your own money and get hooked.
During the video everyone is standing around all enjoying themselves- by them doing this they are making out that gambling is all a big laugh and a joke.
Overall in this advert they are saying that if you sign up to their website you will get a free prize pinball everyday. You will win a free jackpot. (Which is shown at the end of video)
They want you to think that you can win all this without spending any of your money.
Recovering gambling addict